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3 Ways Your Headshot Photos Can Give You An Edge In Branding And Marketing

Updated: Feb 13

Your headshot is one of the most important tools in your personal and professional brand. It is often the first impression people have of you, and it should convey the message you want to communicate about your brand.

A great headshot can help you stand out from the competition, make a great first impression, and build trust with potential clients. It can also be used in a variety of marketing materials, such as your website, business cards, and social media profiles. Today's headshot has come a long way from the traditional 8x10 headshots.


Now, headshots can be taken with a variety of backgrounds and settings, as well as a variety of camera angles, lights, and poses. You want your headshot to be professional and reflect your brand, but you also want it to be unique and capture your personality. A good headshot should appear friendly and inviting, while still appearing professional.



If you are in need of a new headshot, or if you are looking to update your current headshot, here are 3 ways to make sure your headshot gives you an edge in branding and marketing:


  1. The power of the first impression: why your headshot matters. Your headshot is often the first impression people have of you. You need it to be professional yet give a little bit of information about who you are. A good photographer will talk with you first to find out just what you are looking for and what you want to present to the world. Then, you'll work together at the shoot to capture just that. Investing in a great headshot can help build your personal brand and give you an edge over the competition.

  2. Tips for getting the perfect headshot. Getting the perfect headshot starts with finding the right photographer. Look for a photographer who has experience taking headshots, and for someone who works with a variety of backgrounds and settings. You should also make sure to communicate clearly with the photographer about what you are looking for and what you want your headshot to convey.

  3. How your headshot can help you in branding and marketing. Your headshot can be used in a variety of branding and marketing materials, such as your website, business cards, and social media profiles. Be sure to update any existing marketing materials with your new headshot, and use it as your profile photo on your social media accounts. Consider also using the headshot in email signature banners or contact pages on your website. Finally, make sure to use a digital version of your headshot on any digital platforms, such as LinkedIn, Facebook, or other job search sites.

Lastly, your headshot is an important tool in your personal and professional brand. With the right photographer and the right approach, you can make sure your headshot is giving you the edge you need and helping to build your personal brand.


I'm a natural light photographer working in beautiful, southern California! I focus on branding and marketing, high school seniors , and families. I photograph all over San Diego, including Balboa Park, Poway, and Coronado and would love to work with you, document who you are today, and create memories that will last a lifetime!



And, before you go, please check out my friend's blog about Motherhood Photography and why it's so important. Michele is a Minneapolis motherhood photographer and creates gorgeous images and memories for her clients.




1 Comment


Ali Mo Bohnenkamp
Ali Mo Bohnenkamp
Apr 13, 2023

These are so great! Such wonderful variety in headshots!

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